SOLID FM in Kumasi has been rebranded as KFM103.7 with a new schedule to focus solely on education and entertainment.
This according to the new managers is to enable the station start challenging the norms of conventional stations and shaking up the radio landscape with a fresh sound and unique new programming formats.
The rebrand, which came after three years of broadcasting as Solid FM without making any meaningful impact as well make profits or breakeven is to enable the station deliver a new voice with first class entertainment value to the market.
Kesewaa Radio in Kumasi also recently rebranded as Radio Xtacy to move away from the mass market and focus on entertainment.
There are currently 23 radio stations in Kumasi with two of them labelled as campus radio and many of these stations are mass market focused stations. Apart from Kumasi there are about five other stations in various parts of the Ashanti region.
The rebrand of another radio station by moving away from the mass market to a cosmopolitan one to broadcast mainly in English add weight to the notion that the mass market for radio in Kumasi was choked.
The Chief Executive Officer and owner of KFM, Mr James Kwasi Oppong, a.k.a. Jakwapo introduced the changes on Monday and launched the new station.
“As life is dynamic so is our quest to respond to the changing needs of society. It has become necessary to position the station in a way that will represent a wider spectrum of society than it used to be, hence the change in format”, he said at the ceremony.
He said the change of name to KFM was to complement the format of change.
Solid FM had not been doing well financially which culminated in the owner having to take money from his other businesses to pay the salaries of staff at times.
The entire management and staff have been changed and as expected the radio scene is already witnessing the poaching of “highly rated” presenters from already existing radio stations to beef up the human resource base of the new one.
A number of high-profiled presenters such as James Kwasi Oberko a.k.a. The Jamester formerly of Luv and Naa Klordey Odonkor formerly of Kapital Radio have been recruited to work at the rebranded station. Jamester is to double as the Programmes Manager as well as host the Highway Drive 4-7pm every weekday whilst Naa is to handle Mid Morning Mix 10-12pm and Mid Day Tunes 12-2pm each weekday.
Others are Pastor Kwame Kwarteng also from Luv FM to handle The Altar, 4-6am, Nathaniel Osei Kufuor from Skyy FM in Sunyani to handle Morning Mix 6-10am and Jojo Turkson also to handle Listener’s Choice 2-3pm each weekday.
The new General Manager, Mr Sidney Tehoda, formerly of Adom FM as a marketing person said market researches has shown that the station needed a change of presenter line-up.
"We know what Kumasi wants, which is a more sophisticated take on daily events, and we hope a revamp will return us to profitability in 2009."
He said radio was becoming dynamic with a lot of expectations from the public.
“We want to do education and entertainment and encourage mass participation in whatever is happening”, he said.
He said the youth was very dear to the station and management would want to introduce programmes that would instil discipline and courtesy in the youth.
He expressed the hope that other radio stations would take similar stands by being positive in their reportage so that people who look at radio stations for their role models would pick something good from them.
“We've been working hard to develop the station's on-air and online content to make it even more enjoyable for our listeners," James Kwasi Oberko the Programmes Manager told Graphic Showbiz.
"The change of name from Solid FM to KFM will also allow us to grow the station into a truly multi-platform brand as it pertains in the advanced world."
Tuesday, March 03, 2009
One of the most ideal radio presenters in Kumasi, James Kwasi Oberko a.k.a. The Jamester has quit his job at Luv FM to take up a more challenging position as a Programmes Manager at the new KFM in Kumasi.
K-FM, was hitherto known as Solid FM but the station has just been rebranded and revamped. The owners of the station officially announced the changes on Monday.
The multi-talented and innovative Jamester hosted the most listened to Private Party programme on Luv FM on Saturdays which saw a lot of “wind-ups” on radio. Other programmes he hosted were Oseikrom Top Ten (Chart show) and Gift of Songs (Request show).
He occasionally hosted the Drive Time programme and it was after hosting last Thursday’s Drive Time that he presented his resignation letter to his employers.
The Jamester has been trumpeted as the saviour of Luv FM’s weekends as such his departure had left a big vacuum at the station sending the manager’s on a hunt for a replacement.
Confirming his departure, he told Graphic Showbiz that he left to take up a more challenging duty at the new radio station.
“I feel I have paid my dues to Luv FM and it is time for me to move on. It is absolutely not about money. I would be finishing my masters’ programme in the next three months and I cannot continue to corner myself only as a radio presenter”, he said.
He explained that he may not want to be doing the same thing for God knows when.
“Five years four months of working experience at Luv FM is enough for me and I believe I should move ahead of that”.
He said he had been confronted with a lot of offers as he tried to search for what to do to move forward until he settled on KFM, where he felt he had the opportunity to create a role and to say that the radio station was doing something different from what everybody else was doing.
He said the owner of KFM Mr James Kwasi Oppong a.k.a. Jakwapo had been on him for several years offering him the position of General Manager but he turned down the offer because he felt that position came with too much responsibility where he lacked experience.
“I decided to come on board now after the owner agreed for me to work with a team player whom I believe has enough experience as a manager. So as he handles the managerial aspect, I would also handle the programmes aspect”, he told Showbiz.
He said he was pleased to be spending time with the new KFM in his new position.
He would also present the programme, Highway Drive from 4-7pm each weekday.
James Kwasi Oberko was able carve a niche for himself in radio circles especially with his private party programme on Saturday’s from 6pm to 10pm.
The programme, an all in one entertainment show with segments such as the “Wind-up”, where he calls unsuspecting individuals and wind them up based on information received really caught on well with listeners. The segment also helped to create education and fun. In that same programme listeners join the show to “holla” their colleagues.
Another segment of the show which also really caught on well with listeners was the introduction of the two kids, Mumee and Kwaku Boga, two youngsters of ages five who occasionally joined the host to wind up listeners and to display their knowledge of issues as youngsters on air.
The show was quite invigorating and showed Jamester’s dexterity and innovation as a presenter. He played according to pace and era, and injected some satirical humour which went down well with both the young and middle aged audience it attracted.
Other programmes he hosted were Gift of Songs which offered listeners the opportunity to reach out to friends and loved ones by requesting a choice of song for them via phone on air. The programme aired on Saturdays between 2-4pm with a midweek edition which also run on Wednesdays between 4-5pm.
He also hosted the Slam Jam which was a one and a half hour of slam jamming where he displayed his mixing dexterity on Saturdays.
The Oseikrom Top Ten Show which he also hosted was a Chart Show which counts down the best 10 Ghanaian songs in the Ashanti Region on Sunday from 12-3pm. He played the unreleased and brand new songs as well as conduct interviews.
James Kwasi Oberko was born on January 7, 1979 in Accra. He attended St. Mary’s Seminary Secondary School in Lolobi, Hohoe in the Volta Region of Ghana.
In 2000, he enrolled at the Kwame Nkrumah University of Science and Technology where he read Bsc. Agriculture. Having specialised in Animal Science he was awarded with a Second Class (Upper Division) in 2004.
Thankful to education and believing that, it is the root of his success, he went back to KNUST to read MSc Development Policy and Planning (DEPP) and would be finishing school in three months time.
Jamester’s radio career began at the now defunct Continental 96.1fm at the Unity Hall of the KNUST in October 2000. He began by reading news and later rose to be the presenter of Conti-City Show, Multi-Track Show and the News Analysis Show. His diligence and performance were enough reasons for the Hall authorities to recognise him in several ways.
In 2001, he was appointed as one of the youngest Programme Managers of the station. This brought about a total revolution of programming on the station. Having worked diligently as a presenter and a Programmes Manager he became the obvious choice for the position of the Studio Manager in late 2002.
Being a person who embraces challenges, he opted to run for the position of KNUST SRC’s Public Relations Officer with just with the aim to establish the now FOCUS 94.3FM, which he was able to establish after winning the elections.
Following his zeal to become a presenter of his kind, he applied and was appointed as a presenter at Luv FM in October, 2003. As a multi-talented and innovative presenter he hosted top of the market programmes like The Private Party (entertainment), Oseikrom Top Ten (Chart show) and Gift of Songs(Request show).
Posted by Enoch Darfah Frimpong at 9:37 am