One of the current most popular female voices on Kumasi’s airwaves is that of Anita Akua Kyerewaa Kuma, the only lady presenter at Luv FM.
Luv FM is a male dominated area in terms of presenters and Anita says she is very comfortable and does not even feel it since she is rubbing shoulders with the guys on equal grounds.
She handles the Metropolitan Mix, aired between 10am and 12pm and Lunch Time Rhythms from 12:30pm to 2pm each working day (Monday–Friday).
The programmes are all about playing music and talking about interesting subjects. She sometimes generates discussions on interesting issues and allows phone-ins for listeners to contribute in what she terms, “Metro Talk”.
The young lady is very much happy about her job and has carved a niche for herself with her selection of songs especially on lunch time rhythms for the relaxation of listeners, especially those under stress at work.
Though her colleagues, in the persons of Nanabanyin Anumel, Delali Atiase, Sampson Lardi, David Akuetteh and Kofi Adu Domfeh on numerous occasions tries to make fun of her on air accusing her of being narrow-minded on political issues, she seems not bothered about it and feels comfortable working with the guys.
She claims she sees her programme as both fun and challenging since her greatest difficulty is making the programme constantly interesting so as to be able to hold on to listenership.
This is because Kumasi is noted as a football loving city and most sports programmes are aired at the same time that Anita is on air.
“This means I have to try as much as possible as I can to make the programme interesting so as to hold on to my listeners”, Anita told the Graphic Showbiz.
The young lady entered the radio industry in 2003 whiles pursuing a bachelor’s degree in Building Technology at the Kwame Nkrumah University of Science and Technology (KNUST).
Presenting programmes on radio was then a hobby for her on Focus FM, a campus based radio station which served the university community. But she saw herself hooking on to Luv FM after school during her national service.
It all began with Luv FM getting in touch with her in a search for a lady presenter. “I was told they were looking for a lady presenter and they contacted me”.
“I started playing in the evenings at Luv FM and before I was aware I was playing in the afternoon. I continued working there in my final year at KNUST and even did my national service there and was taken on full time after the service”.
Anita is a product of the University Primary School in Kumasi from where she proceeded to Wesley Girls High School in Cape Coast then to the KNUST.
She said her greatest ambition was to become a Public Relations Director in a big company. “I love public relations and I’m thinking about going into it”.
Anita is single, without a boyfriend and says she is neither searching for one. At least for now.
“My favourite dish is red red and beans (fried plantain and baked beans). I hate pineapple”.
Anita is a native of Kete Krachi in the Volta region where her late father hailed from and is the ninth born of a family of 13. She does not prefer to go public with her age and says she adore her mum, Victoria Boatemaa, a native of Gyinase near Kumasi very much.
She shares same birthday with the Asantehene, Otumfuo Osei Tutu II (May 6).
According her, Ghanaian musicians should aim high, targeting the international market instead of focusing only on the local market. She is in love with the music of Becca and Samini.
She describes herself as an interesting personality and does not like Ghanaian films. “I am not encouraged to watch them because the story lines are very predictable. There is still more room for improvement in that industry”.
“I like people who are ambitious and hope to achieve my aim of becoming a PR person in a big company someday”.